<title> HTML document title elementThe <title> HTML element defines the document's title that is shown in a browser's title bar or a page's tab. It only contains text; HTML tags within the element, if any, are also treated as plain text.
<title>Grandma's Heavy Metal Festival Journal</title>This element only includes the global attributes.
The <title> element is always used within a page's <head> block.
The contents of a page title can have significant implications for search engine optimization (SEO). In general, a longer, descriptive title performs better than short or generic titles. The content of the title is one of the components used by search engine algorithms to decide the order in which to list pages in search results. Also, the title is the initial "hook" by which you grab the attention of readers glancing at the search results page.
A few guidelines and tips for composing good titles:
It is important to provide an accurate and concise title to describe the page's purpose.
A common navigation technique for users of assistive technology is to read the page title and infer the content the page contains. This is because navigating into a page to determine its content can be a time-consuming and potentially confusing process. Titles should be unique to every page of a website, ideally surfacing the primary purpose of the page first, followed by the name of the website. Following this pattern will help ensure that the primary purpose of the page is announced by a screen reader first. This provides a far better experience than having to listen to the name of a website before the unique page title, for every page a user navigates to in the same website.
<title>Menu - Blue House Chinese Food - FoodYum: Online takeout today!</title>If a form submission contains errors and the submission re-renders the current page, the title can be used to help make users aware of any errors with their submission. For instance, update the page title value to reflect significant page state changes (such as form validation problems).
<title>
2 errors - Your order - Sea Food Store - Food: Online takeout today!
</title>Note: Presently, dynamically updating a page's title will not be automatically announced by screen readers. If you are going to update the page title to reflect significant changes to a page's state, then the use of ARIA Live Regions may be necessary, as well.
<title>Awesome interesting stuff</title>This example establishes a page whose title (as displayed at the top of the window or in the window's tab) as "Awesome interesting stuff".
| Content categories | Metadata content. |
|---|---|
| Permitted content | Text that is not inter-element whitespace. |
| Tag omission | Both opening and closing tags are required. Note that leaving off </title> should cause the browser to ignore the rest of the page. |
| Permitted parents | A <head> element that contains no other <title> element. |
| Implicit ARIA role | No corresponding role |
| Permitted ARIA roles | No role permitted. |
| DOM interface | HTMLTitleElement |
<title> element